While we may not be able to gather for watch events this year, that hasn't stopped some of our favorite brands from unveiling new pieces at Geneva Watch Days.
One that immediately caught our attention? The latest member of the Breitling Professional Series - Endurance Pro.
Created by athletes for athletesThe brand positioned it as the ultimate "athleisure" watch, and the overwhelming response from the watch community was: "Finally, a watch that's truly built for athletes." Designed by the people of the world—it was actually designed with the help of ambassador and three-time triathlon world champion Jan Frodeno. While many sports watches feature bulky designs, heavy stainless steel, and fragile mechanical movements, the Endurance Pro is just the opposite. Elements include a 44mm Breitlight® carbon fiber composite case that is 3.3 times lighter than titanium and 5.8 times lighter than stainless steel, a SuperQuartz™ movement ten times more accurate than traditional quartz movements, and a black bi-directional rotating bezel engraved with compass points. Best of all, you also have five color options to choose from. It's safe to say that whether you're a professional athlete or just enjoy your morning run,
What's old is new again (and it's cool)The Endurance Pro effortlessly blends a rugged sports watch with a casual, everyday quartz chronograph while taking inspiration from the classic Breitling Sprint from the 1970s. The timepiece combined a pulsometer with a lightweight case and, like its successor, was produced in bold, colorful form. The Endurance Pro modernizes the aesthetic, which seems to mirror the general direction of the entire Professional line.
for all of us athletesTalk about practicing what you preach. . . The watch was launched in conjunction with the Endurance Pro Strava Challenge, which encourages watch wearers to complete 500 minutes of swimming, running, biking, or any similar arousing activity. Why 500 minutes? This is the approximate time it takes an elite athlete to complete a triathlon. Fear not, though—those of us who aren't superhumans will be able to break those 500 minutes into smaller workouts over the course of two weeks. Participants who complete the challenge will enter a random draw to win Breitling gifts, including an Endurance Pro and a Breitling/Colnago collaboration bike.